Step 2 Marketing

Do it right.
I receive postcards all the time. That day received a postcard trying to sell me a few copies of the machine. The little, tiny Slathred all over the front and much of the back of the card.

It was very difficult to read, it is very difficult, in fact, I threw it.

After a few days ago I received a postcard with 32 words about it telling me that I could get complete information on the restrictions of long distance telephone service for 5.5 cents a minute with no additional monthly charge by dialing 800 on the map.

I called. And you have the information, and answered my questions, and ordered the service of my long distance has changed.

The company, which made my long distance service using the time of the sale of the two step test:

Step 1. Create a lead - Give me to call their 800 number.

Step 2. Provide the requested information - which I was given the phone by sales representatives of their own, and was able to answer my questions, and make me feel confident that I could make lots of money on a bill for my long distance and that the service will be as good or better.

What is good for about 2 steps?

It is much easier to generate interest (lead) it is to get people through the whole process of purchase (sale).

You do not get the potential or existing customers to part with any money right away.

You can use postcards to promote inexpensive to target prospects, customers and generate leads (inquiries about products and services), to be followed, then convert them for sale.

This process of step 2 also allows you to create a list of people who are sufficiently interested in what you do to contact you.

You can then recontact is one that is not finished with the sale when they first inquired, preferably until they do not buy from you.

Important: Make sure you get the information you need for those who responded to recontact set up your eCard.

Repeat follow up with people who have contacted will lead to increased sales. Make it company policy to follow up with these people who have contacted you about products and services.

The most effective use of postcards:

The purpose of sending your message is to generate a sufficient level of interest in the mind of your prospect to get him / her to contact you to ask questions about your offer.

You generate interest, not collect their money (and not so far anyway). It is that step marketing process is about 2. Creating opportunities for interested customers who contact you for more information.

Your message has three parts need to be more effective:

1. A clear statement of the benefit of the product or service (in the example of long distances, are the cost savings).

2. There are good reasons for them to contact you immediately.

3. The method is simple and easy for them to respond (on 800, for example).

The message should be short and to the point. SMS on postcards produce more leads than long.

For example:

Call 800-555-1212 for a copy of the report we have for free:

What 99% of business owners do not know will not know the postcards way to blow their profits

Offer expires 05/05/01 (print the date 3 weeks from the date of dispatch of creating a sense of urgency)

And many people react to what might not know. Remember, responded, which is at least some interest in information that created a curiosity.

This method works and sure to produce a large number of inquiries if sent to your sense of the market.

This is a 2 step marketing process works.

Use the tips you read here to create an e-mail to your neighbor and see what happens.

Will generate a set of leads of people who really care products and services.