When was the last time I bought a car? Is there really a need for a car? I mean really need a car? Chances are you're driving was still running when you buy a car, you have now. Yes, Americans rarely buy because they need to ... They buy because they want to experience the sensation that comes with the purchase.
We enjoy new purchases. While we can convince ourselves that we really need a new, but if we are honest we must admit that I just did and can not be obtained from outside. What does this mean for your campaign?
1. About the benefits of the product or service
Using the mass of the client will improve his lifestyle by making the purchase. He said that increased sales of private profit by 50 percent? I say this in the opening address of your sales letter, or at the top of the webpage.
Ignores the properties of the product itself or your credibility. Frankly, customers may not care. Face it ... They are a bit selfish when it comes to shout their hard earned money. All I want to know is what it is for them.
2. Paint a word picture that allows them to experience the benefits of
"I wake up tomorrow without a boss! You can spend the day with your family or on the golf course ... there is no one to tell you what to do."
The trader may make you want to upgrade his audience to feel the freedom of not having to respond if they become successful in business. It will dramatize that desire, and put the listener in the seat to be taken to inspire the listener to wait until you are ready to sign and get started.
3. Inspire immediate action
Hey, let's face it ... The more a customer lolly gags, and increase the chances that it will not take the plunge. Do not leave so easily won!
Set a deadline. Apply pressure to buy now or miss out on the transaction. Chances are good that the procrastinator will get with him just to save a few dollars.
What are your marketing materials? Have you taken a look more closely at the things that are advertised? Make sure you are focused on the benefits to the consumer will experience from the purchase, not on the characteristics of products or services.
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