Bestseller in his classic, How to Win Friends and Influence People, and holds the second quarter of Dale Carnegie and the big secret to treat people. Summed up in the mystery of this principle: Give honest and sincere appreciation.
Carnegie said there is only one way to find someone to do something - by someone who wants to do. How to encourage your customers to say good things about you and give you references? Give them what all people want: honest and sincere gratitude.
2 magic words
Is often overlooked in great secrecy in dealing with people (or clients) or forgotten. Is simply to say "thank you" all the time, personally and, above all, sincerely. These two words work marketing magic because customers want to feel important.
Say "thank you" is an act of kindness as well. But do not say "thank you" for the love of flattery. Must be sincere. Said Ralph Waldo Emerson: "You can never say anything but what you are."
"Thank you" promote referrals
A lack of clarity of the signals to be confusing. You can control them? No. Are you influence them? At all.
Must be submitted for the first time the product or service available to customers. (You can do this already, right?), But maybe you can make a difference more in their minds by the constant attention that you have delivered your product or service.
Each customer has a different level of satisfaction of products and services. However, all customers who say "thank you" believe it is important to you. This can determine whether to continue a relationship with them and get references.
"Thank you" and direct mail or e-mail
If you have never used direct mail and plan to do so, start the program thanked the correspondence. If you use direct mail or e-mail, but did not send letters of thanks or e-mail messages, start now.
In a letter of thanks or e-mail to your customers and target (as you know, they know you), personal and effective. And guarantee it to get a positive response.
Moreover, it is a pleasant surprise if it snail mail. They see the envelope. They think that it must be something for me to review and signature, or the worst of that law. Surprise! They appreciated and important. You are the one to tell them.
Writing thank-you message or email you every time. But do not send mail with an invoice or another. Still, send the unit.
Write a letter or e-mail Thanks
Was the idea behind the thank-you letter or e-mail seem simple, but the writing of this report, can be tricky. 9 Tips here to write a thank you letter winner or e-mail:
1. Keep it short. Half a dozen lines (or less) is sufficient.
2. Make it sincere. This is critical. If you were not careful, it may seem awkward, even when I tried to be honest.
3. Beginning with "thank you". Ms. Johnson (or name, if any): Thank you ...
4. Make the tone is warm, but professional. To be friendly, but kept the process.
5. Promote a positive impact. Remind them of the existence of a positive relationship.
6. To your continued support. If I can help, please contact ...
7. With the end of the "thank you". Thank you again for ...
8. Appropriate use of the closure. Sincerely, Sincerely.
9. No ulterior motives. Make it just a "thank you", and only exposed to the risk of sincerity.
Remember: to say "thank you" is part of building strong relationships with customers over time. Use of these two magic words and constantly monitors the frequency and grow your business invitations.
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